I’m Kanika ; ) A creative strategist and copywriter who...
Probably spends a little too much time wondering:
-why people like what they like
- buy what they buy
- remember some brands but boycott others
My Quirk? I’m a storyteller first.
Give me an idea, a product or something super boring and my brain immediately starts looking for the angle.
(like a conspiracy theorist but for creatives and just as obessed!)
What’s the story? Who needs to hear it? And how do we tell it in a way that actually makes them care?
I look for the human truths, overlooked angles and brand narratives to create a story worth stopping for.
