I’m Kanika ; ) A creative strategist and copywriter who...
Probably spends a little too much time wondering:
- why people like what they like
- buy what they buy
- remember some brands but boycott others
My Quirk? I believe there's always a story.
Give me an idea, a product or something super boring and my brain immediately starts looking for the angle, an insight a truth...
(Like a conspiracy theorist but for creatives and just as obessed!)
What’s the angle? Who needs to see it? And how do we get them to stop, click and buy?
I look for the human truths and overlooked angles that turn a scroll into a sale!
